When you’re starting a new website, it can be hard to know what will work and what won’t. There are so many different factors that go into the success of a website that being an expert in everything technical is impossible. That being said, there are some common mistakes that can hinder the success of a website and keep your visitors from finding what they’re looking for.

To avoid these common mistakes and make sure your site gets the traffic it deserves, here are the 10 most common SEO mistakes to avoid for your website.

SEO Mistakes to Avoid for Your Website

To avoid these common mistakes and make sure your site gets the traffic it deserves, here are the 10 most common SEO mistakes to avoid for your website.

1. Not having a goal in mind

Having a clear goal in mind for your website is important, especially if you’re looking to rank high on Google. When you have a goal, it can guide your strategy and help keep you focused on what’s most important. Without knowing where you’re headed, you might not make any progress at all.

2. Not keeping up with trends

Keeping up with new trends is almost always recommended when starting a new website because they tend to be what people are searching for and looking for ways to improve their lives. Keeping up with trends will also help you know how to better target people that fit your goals or marketing strategies.

3. Using old methods of marketing

When trying to get started in online marketing, it’s tempting to use methods that may not work as well anymore such as direct mail advertising. What could go wrong? Well, those older methods don’t speak well to current trends and often don’t move the needle like modern methods do. With so many new options available, using outdated tactics will only hurt your chances of success

Not Hiring an SEO Company

From website design to content, there’s a lot that goes into the success of your website. But, one of the most important parts is SEO.

Just like any other part of your business, you need to hire a professional to handle it for you. If you do not have the time or expertise to be an expert in SEO, then hiring a third-party company is a good idea.

To make sure that your website gets the traffic it deserves, avoids these common mistakes and hire an experienced company to help manage your SEO.

Not Using Keywords Properly in Content

When you’re starting a new website, one of the first things you should do is write some content. The more content you have, the better your website will rank in search engines. One of the most important parts of writing content is using keywords properly.

When it comes to SEO, one word can make all the difference in ranking. You want to use relevant keywords so that people searching for those words are likely to find your site and convert to your offer.

Not only this but if your pages aren’t optimized for keywords people might not understand what they’re looking for and leave without converting on your offer. It’s important to remember that when it comes to SEO—every little bit counts!

Ignoring Page Titles and Descriptions

The first mistake to avoid is not paying attention to your website’s Page Titles and Descriptions. Despite the important role that these two elements play in Search Engine Optimization, they are often overlooked by website owners.

The descriptions describe what a page is about and help visitors understand what they’re looking at before deciding whether or not it’s something they want to read. The page titles are used in search engine results pages (SERPs) as clickable links, which can be very useful for driving people to your site.

Without these two things, you’ll find that your website will have a harder time drawing traffic than it needs to.

Not Optimizing Images or Code on a Site

Images and code can make or break your website. If you’re not properly optimizing your images, it will take longer for your website to load. Image optimization is crucial to making sure that your website loads quickly and gets the most traffic possible.

In addition to image optimization, making sure that the code on your website works as intended is also important to get your site ranked higher in search engines. When coding on a site, remember that things like code minification are ways of decreasing the size of the files without changing what’s inside them.

Optimizing images and code on a site are crucial steps in ensuring that your site has a successful SEO campaign. Make sure you’re avoiding these common mistakes by checking out our list of 10 common SEO mistakes!

Not Monitoring Mobile Browsing Experiences

Mobile browsing is a growing trend. More than 50 percent of users are browsing on their phones or tablets, and mobile viewing is expected to be more than two-thirds of all consumer internet traffic by 2019.

With this growth in mobile usage, it’s important to make sure your website is optimized for the best possible experience on these devices. When browsing your site on a smartphone, visitors want to find what they need quickly and easily without having to dig through menus or scroll through pages.

This means that you should be keeping an eye on how your site looks on smartphones and adjusting your site accordingly if needed. Your mobile site should also contain the same functionality as the original website. In other words, don’t create a separate mobile site with less content just because it’s easier for visitors to access.

Creating Wrong or Low-Quality Content

One of the most common mistakes made by new website owners is that they create content that is low quality. If someone visits your site and sees a piece of content with spelling errors, grammar errors, or broken links, your website will be seen as unprofessional. Additionally, if you’re not providing valuable content for your visitors, it will be hard to bring them back to your website again in the future.

To avoid this mistake, always strive for creating high-quality content for your website. It’s difficult to do so when you’re learning how to make websites—but it’s important to stay consistent with what you produce on your website. Always ensure that all of the information that you provide is accurate and helpful to visitors who are looking for something specific.

Backlinks and Citations

Backlinks and citations are two of the most important factors for a website’s success. But, it’s easy to miss or overlook them because they only affect the top of your website, which you can’t see without going in and checking.

In this article, we’ll explore backlinks and citations, what they do on your website, why they’re important to your site’s overall success, and how you can avoid overlooking them.

What You Can Do To Improve Performance

– Create a unique and memorable URL.

– Maintain a clean and professional design.

– Have an optimized site layout that follows best practices for SEO.

– Make sure your content matches the keywords you want to rank for.

– Make sure your website includes a long descriptive title tag, meta description, and keyword tags.

– Use appropriate alt tags in images.

– Add social sharing buttons to make it easy for visitors to share your content on their social media platforms of choice.

– Utilize other methods for getting traffic like paid search ads and Google AdWords campaigns.

Conclusion

A solid SEO strategy can help your brand rank higher in search engine results and drive more traffic to your business. Outsourcing is a great way to jumpstart this process — the right agency can give you the advantage when it comes to getting noticed and capturing customer interest.

But outsourcing alone isn’t enough. Your brand perspective is critical to drive success and avoid common pitfalls. Not sure where to get started learning SEO? We have got you covered.