When it comes to advertising, a lot of businesses fail to realize that most consumers make their buying decisions in the first three seconds that they view an advertisement.

The reason as to why TV ads are so expensive is because these companies get their advertisements at the beginning of a program when people are more likely to remember what they saw or heard and be enticed to buy their products.

The average attention span of a person has gone down from 12 seconds in 2000, to now 8 seconds in 2013. It is very difficult to get people’s attention nowadays because there are so many ads that surround them all the time, especially on social media platforms like Facebook and YouTube.

In order to grab people’s attention today, a business must come up with unique ways of advertising that will be remembered and make an impact on the viewer.

This is where internet marketing comes into play. Most companies nowadays rely on SEO (search engine optimization), social media marketing, and email campaign techniques to advertise their products or services.

There are probably hundreds of thousands if not millions of businesses doing what you are, so how can you make your business stand out?

That is where search engine optimization comes into play.

What is SEO?

SEO is a very specific form of marketing that deals with the modification and enhancement of your website in order to increase the amount of traffic it receives from search engines.

In a nutshell, SEO is all about getting you ranked higher on the search engine results page in order for people to see your website first rather than your competitors’. This also helps push down sites that are irrelevant or duplicate content simply because Google will see that your site is more relevant and bring it up higher on their list.

What is the SEO Process?

For starters, you will need to analyze your website in terms of its keyword density and also look at how professional it looks. That is, do you have broken links or do not use H1 tags? This would be a good time to also see how frequently you update your website by looking at the date that each post was published and how many times it was updated per year.

Once you have made the necessary changes, it is time to add some keywords that are relevant to what your business does into your meta tags or into the content of each page.

The next step would be to use any other social media platforms you might have like Twitter and Facebook in order to start a conversation and see if you can increase your reach as well as look at the number of referrals that you received through these platforms.

How Can You Make Your Website Better?

In order to improve your internet marketing techniques, there are some things that you need to look into first before even thinking about using an SEO agency for your business:

1. Analyze Your Website:

This is something every business owner needs to do in order to see what changes they can make in order to improve their website, and more importantly, their internet marketing campaign.

2. Updating Content on a Regular Basis:

It is very important that you post fresh content on your business’ blog on a regular basis. Google’s main goal is to provide its users with up-to-date and relevant information, which is why if you post new content on your website regularly, you will start to rank higher in the search engine results because it shows that your website is updated frequently and newer content means more traffic for them.

3. Keyword Research:

Keywords are what people use when they search for topics or products on Google, which is why it’s important that you find the right keywords to use in your content. It is also something that you can outsource to an SEO company because they have a lot of experience with this and will know how best to optimize your website and get more traffic.

4. Don’t Try to Trick Search Engines:

One of the biggest mistakes people make with their SEO techniques is trying to trick search engines by using “black hat” or underhanded tactics in order to rise in the search engine ranks. This sort of puts you at risk of being penalized instead, so it’s best not to try these things.

5. Make Sure Your Website Has a Proper Structure:

You also need to make sure that your website is properly organized and structured for it to be easily navigated by visitors and most importantly, you will need to make sure that the categories are easily distinguished from one another so they can find what they’re looking for easier.

6. Update Your Keywords:

One of the most important things you need to do is update your keywords both in the title and description tags.

7. Don’t Be Afraid to Outsource:

Sometimes it’s really best that you let experienced individuals handle your SEO for optimal results. It might be a bit costly, but it will definitely pay off in the long run.

8. Create a Social Media Account:

You need to make sure that you create social networking accounts for your business and keep people updated on what’s new with your products or services. This way, it will allow you to start a conversation with them and be able to ask more questions which then can lead to some product or service recommendations.

9. Social Media Sharing is a Must:

You must also make sure that you share your posts on social media platforms as well, which will help you gain more exposure and hopefully find some new customers so that it can lead to more sales down the road.

10. Don’t Forget About Your Blog!:

Don’t forget about your blog either because this is an important aspect of your internet marketing campaign. You can not just simply rely on your website in order to keep people engaged with what you have to offer, which is why the blog should be one of your major focuses as well.

11. Make Sure Your Website is Mobile-Friendly:

This will also make sure that your business website is able to rank high in the search engine results pages for mobile searches.

12. Try to Avoid Duplicate Content:

Of course, duplicate content won’t help you at all because it just shows that your business isn’t really updating its content on a regular basis and this also makes search engines think that your website is outdated.

13. Create Quality Content:

This is probably the most important thing you need to do because if your content isn’t very good, people aren’t going to like what you have to offer.

14. Make Sure Your Site Has a Call-to-Action:

In order for people to take action after reading your posts on social media or visiting your website, you need to make sure that you include a call-to-action element on your website which can entice them into purchasing or taking the action that you want.

15. Write Great Titles and Descriptions:

You have to make sure that your title tags and descriptions are easy to understand because if they seem too difficult to comprehend, people don’t really want to read them.

16. Try to Rank Higher in Search Engine Results:

The higher your website shows up on search engine results, the more people are likely going to check it out, which is why you have to try and rank as high as possible.

17. Don’t Forget About Longer Keywords:

It’s also important to make sure that you use the keywords you need in order to describe your products or services better, which is why it’s a good idea to include longer keywords in your tags as well.

18. Add More Social Media Sharing Sites:

Try adding more social media platforms for people who is interest in what you have to offer can also share your links. This way, more people will be expose to it which means there’s a higher chance for you to get new customers in the long run.

19. Be Prepared for Negative Reviews:

Of course, not everyone is going to like your products or services; otherwise, they probably wouldn’t have taken the time out of their day to make an account and write a review. Just be prepare to handle those situations if they arise, which is why you have to always provide great customer service so that there’s no confusion on their part.

20. Always Be Optimistic:

Regardless of the results, you just simply have to be optimistic about your business because if you’re not, then it will show and your customers won’t be able to see the positive sides of it.

21. Avoid Link Farms:

If you get involved with a link farm, this is going to drop your website’s search engine rankings dramatically so it’s best if you avoid them altogether.

22. Try to Be Consistent:

It’s also essential that you keep updating your website regularly so that people will see that you’re doing what you need to do.

23. Don’t Bury Important Information:

You also shouldn’t bury important information on your website because this is probably going to confuse customers in the long run and they might even leave without taking any action at all.

24. Create a Link Building Strategy:

Lastly, you should create a link-building strategy in order to establish your online presence as well. This is also something that search engines usually love to see because it’s an indication of how dedicated you are for your business and that’s always a good thing.

25. Use Rotating Content:

With rotating content, you can make sure that you’re not really making people bored with the same posts over and over again which is why it’s essential that you rotate your content because this will prevent boredom from setting in.

26. Have a Dynamic Design:

With a dynamic design, you can make sure that your website looks more professional to people who are paying attention to what you have to offer. By doing this, people will think that you’re a better business overall which is why it’s definitely a good idea to try and have one as soon as possible.

Should You Use an SEO Agency for Your Business?

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website that will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business to get lost in the shuffle.

However, when you take advantage of the SEO services that an SEO agency offers, it will be a lot easier and a more convenient way for your business to promote itself online. Not only that, but if you’re not really good with SEO, the people behind these agencies are going to be more than happy to handle it for you. Business marketing, after all, is their area of expertise.

But if you’re still not sure if hiring an SEO agency is worth it or not, then you need to consider these factors:

1. They’re Experts in This Field

One of the main reasons as to why a business should hire the services of SEO agencies is because they are experts in this particular field. They know what they’re doing and they have the skills necessary to achieve good search engine rankings in the long run. With their expertise, you’ll be able to get people’s attention and have a larger audience overall, which is exactly what your business needs at this point in time.

2. Boosts Your Business Reputation

When you take advantage of SEO services, this can help your business in the long run. It’ll definitely increase your search engine rankings and it’s also going to improve your reputation as a whole. With that said, more people are going to find out about your business which means that you’ll be able to reach more customers in no time at all.

3. Gets Your Business Noticed

If you’re trying to get your business notice but it seems like nothing is working. You may want to make use of SEO agencies so that they can help your business gain some traction in the long run. Because if they do a great job promoting your business online, then more people are going to be able to discover it, take note of your product or service offerings and they might even make a purchase at some point.

Getting help from an SEO agency is definitely a good idea for any business in this day and age because not only are these professionals going to improve the overall search engine rankings of your website, but they’re also going to get you the attention that you need to get your business off the ground in a more efficient and cost-effective manner.