As the search engine algorithms continue to change, so do the tactics used by companies to get their content ranked higher. In this ever-evolving digital world, companies can no longer rely on luck to get their content shown to more people.

If you want your company to succeed in the increasingly competitive online world, then you need to learn about online SEO. As opposed to looking at things from the perspective of publishing content, SEO analyzes everything from the quality of the website, to the content on the page, to the keywords used in the page’s code, and much more. Using the theories of SEO, you can craft a strategy that helps your company get your content seen by more people.

In this blog, you’ll learn everything you need to know about SEO link building in 2022. From why you should expand your link-building strategies to the best tools you can use to achieve this, keep reading to get started.

What is SEO Link Building?

SEO link building is the process of building a relationship between two websites, through the use of high-quality links. These links can be either internal links between two of your own pages or external links from other websites.

Internal links are links between pages on your website, while external links are links from other websites.

Internal links are usually used to connect various parts of your website and are very important for search engine optimization (SEO). In the internet age, user engagement has become almost a prerequisite for success. Google has made it clear that they value quality content, and more than half of a website’s SEO is based on what’s written on the page.

Therefore, the best SEO link-building strategy is to create an appealing and engaging website, that informs, and entertains the audience at the same time.

Why is SEO Link Building Important?

SEO is important for a couple of reasons:

• First, when a person types in specific keywords into Google, the results are based on the popularity of those keywords. If your website isn’t showing up in the search engine results, then it’s unlikely that millions of people will find your content.
• Second, if you’re not ranking well in Google, then your competitors are likely to overtake your position in the search engine results, and take all the business away from you.

So, improving your SEO link building strategy is a great way to get more people to see your content, and deliver your message.

Best Strategies in SEO Link Building 2022

Now, we’re going to discuss the best strategies in SEO link building.

When it comes to link building, a smart strategy is always going to beat a half-baked one.

First, check your website’s backlink profile.

In the free SEO audit tools discussed above, you can see exactly how many backlinks your website has, and their quality.

After you’ve seen this information, you can start looking at your competitors backlink profiles to see if any of them are offering links to your website.

When you see a link to your website from a news site, an article comment, or an advertisement, you can contact the person who posted the link, and ask them to add a backlink to your website.

It’s important to remember that it’s not about getting anyone to send you backlinks for the sole purpose of getting them. It’s about strategizing a link building strategy that gets you more links, with the goal of improving your website’s SEO.

Outreach to Webmaster / Guest Blogging

Guest blogging is another great link building strategy, especially if you have a relevant blog topic.

If you have relevant and interesting blog topics, you can guest blog on other websites, and link to your articles.

By linking to other blogs and websites, you’re essentially asking them to add a backlink to your blog.

In order to successfully add a backlink to your site, the person you want to link to, will have to agree to it and publish an article on their blog.

You can also contact blog owners on forums, directories, and LinkedIn groups, and offer to write an article for them about a topic related to their business.

You can also get webmasters on your niche sites to leave a guest post on your site from your contact page, or a footer.

To make your guest blogging experience even better, you can organize a virtual conference as a guest blogging event.

Social Media Presence

Social media is another great link building strategy, especially if you have a large social media following.By using your social media pages as a hub for all your content, you’re giving yourself the perfect opportunity to add links to your website.You can also use these pages as a launch pad for your link building strategy. You can start by posting blog articles, images, and links to your articles on these pages, and asking them to be shared.

You probably know that social media is playing a significant role in today’s marketing landscape. According to a report by Biddable, there were approximately 4 billion social media users in the world in 2017. And with more than 80% of marketers using social media as part of their marketing strategy, you can probably guess that it’s a great way to reach your target audience and build your brand.

Ways to Boost Your Social Media Presence:

• Create an Engaging Profile
• Create Relevant Content
• Use Images and Videos
• Make Effective Use of Hashtags
• Create Helpful Blog Post
• Add Consistent Engagement Activities

Get Link From Trusted Sites using Info graphics with Updated Facts and Figure

In order to get high-quality links, you can create infographics. An infographic is a visual representation that helps explain a concept in a way that people can understand easily. An infographic is a great way to add high-quality links to your website. You can search for images on sites like Flickr and use an image search engine like TinEye to find them. The images you find should be relevant to your topic, and have a high enough number of views on Flickr to ensure that people have shared them.

After you’ve found the images you want to use, you can use a tool like Piwik to update their copyright information, before posting them to your website.

Find Out Broken Links From Niche Oriented Sites

Broken links are one of the most common types of link building errors, and can have a negative impact on your SEO.

A broken link occurs when a person clicks on a link, but the page they were intending to load doesn’t load.

You can use Google’s Webmaster Tools to see if any of the links you want to add are broken, and fix them if they are.

You can also use exact-match domains to find out if there are any links that are using your words in their links, and fixing these is a great way to improve your backlink profile.

From finding broken links that may be costing you rankings to fixing them to improving your site’s performance in search, check out these five of the best SEO tools to find broken links and keep them all updated.

Moz

As a quick way to check for broken links, Moz has a great breakdown of which links are your best links and how many links you should be aiming for. That way, you can get an idea of how many links are pointing to your site, where they are pointing to, and how much they’re earning.

You can also see which pages are getting the most links, how much authority each page has, and how many links are to your top performing pages. From there, you can use Moz’s backlink analysis feature to see where you’re getting the most clicks and what your readers are clicking on the most.

Ahrefs

If you’re looking for the best way to find broken links and get a detailed report on your link performance, Ahrefs is a great choice. With this SEO tool, you can start by entering a link you want to check for potential broken links and getting a visual report of your performance.

From there, you can expand each link to see which keywords are pointing to that link, how many times that page has been visited, how long it’s been since someone last visited, and more. You can also see which other pages are linked to that link and find any duplicate content issues on that page.

Brand Name Mentioning

A great way to add high-quality links to your website is through brand mentions. If a person Googles your company name, and sees your logo on the page, they are likely to click on your link.

You can use your company name, or the name of your product, in the link text, and have it directed to your website.

Check Out your Competitors Link Tactics Using Ahref, Semrush etc

You can also use tools like Ahref and Semrush to see what your competitors are doing when it comes to link building.

These tools show you how many links your competitors have, and how many backlinks they are earning.

These reports can help you identify your competitors link building tactics, and add a few links of your own to your portfolio.

Conclusion

When you’re doing SEO, you’re always looking for ways to improve your strategy.

And that means looking into new ways to get links to your site.

SEO link building is one of the most important parts of your SEO strategy.

It’s important that you build a relationship between your pages, and have high-quality links pointing to your website from various places online.

These strategies are great for your SEO in 2022, and will help you get more people to see your content, and deliver your message.